In marketing and graphic design, the brand is the perception the public has of a company. Branding refers to all the actions done to position that brand. The brand identity consists of all the visual or tangible elements that represent the company's image and show it to the public, looking to make it recognizable.
An illustration can be defined as a visual explanation or interpretation of an idea, process or concept. Illustrations are usually used in magazines, books, posters, video games, films and animations.
The art and practice of planning and projecting ideas and experiences with visual and textual content.” In other terms, graphic design communicates certain ideas or messages in a visual way.